I'm hoping that words can save the world.
Apple: Guardians: Documentary for MacBook Release
My team at Apple was tasked with creating content. So, we partnered with photojournalist Amy Vitale, traveled to Kenya, and documented a community that strives to protect the wildlife and environment they coexist with. My role included everything from concepting to crafting the story to editing it together.
Labcorp Rebrand: In Pursuit of Answers: Campaign Banners
During COVID-19, we helped labcorp do a complete rebrand. I made some small banner ads that show how much they do.
Olanzapine: Market Shaping Website Update
As we prepared for the launch of a new schizophrenia drug, we created market shaping assets for the utilized molecule. See the full website I worked on at olanzapine.com.
CareQuest: Transforming Oral Health: Social Campaign
Important on its own, as well as a key indicator of overall health, oral health needs, and deserves, to be reimagined. The time for change is long overdue. Our concept aims to transform the whole industry by remembering its past.
Innovation
Post copy: It’s time we upgrade the oral health experience. From the discomfort to the anxiety, together we can transform the patient experience and improve overall health.
Access
Post copy: An estimated 76.5 million American adults don’t have dental insurance. In addition to inadequate transportation and lack of job flexibility, getting to the dentist isn’t realistic for many. Are you a change-maker that can help us create a more accessible system?
Equity
Post copy: To truly transform oral health, we have to make the system equitable. It’s time we come together and break down the barriers created by structural racism at every level. Are you ready to transform oral health for everyone?
Integrated Care
Post copy: Oral health goes beyond brushing your teeth. We’re on a mission to transform oral health and improve overall health outcomes. Do you want to partner with us and create change for all?
Data.org: Under/Over: Campaign Videos
Our concept, Under/Over, shares successful ways that women and gender-diverse individuals harness the power of data to drive social impact and ensure representation of themselves in data. We interviewed, scripted, animated and edited stories of individuals that are not only doing this, but also, are unsung heroes in the space.
Labcorp: Your Partner in Neurology: Social Video
Because almost 1 billion people suffer from neurological disorders, every neurology breakthrough matters. This is the central idea behind the script I wrote for Labcorp to share their neurological clinical trial and drug development capabilities on social.
Trintellix: Patient Brochure
I remember my first patient brochure.
Pyer Moss: Website Takeover
We collaborated with Black-owned fashion icon, Pyer Moss, to highlight deeply rooted problems and show how their solutions begin with voting. I'm the proud writer of the poem that connects the page together and represents each module.
Sephora: DE&I Annual Report 2022
A preview of what's inside.
